Founded: Early 1990s, Canada
Parent Company: Aero Group – Global leader in performance outdoor footwear and apparel
India Launch: 1992 (Entry through Aero Group)
Headquarters (India): Noida, Uttar Pradesh
Retail Model: Company-owned + franchise-operated exclusive stores

Brand Philosophy:

Woodland stands for rugged durability, adventure spirit, and outdoor performance. It blends functionality with style, offering apparel and footwear for the explorer at heart. Known for innovation in outdoor gear, Woodland is the go-to brand for those who choose the road less traveled.

---

Current Presence in India

• 600+ exclusive brand outlets across metros, Tier-1, Tier-2, and emerging markets

• Presence in multi-brand outlets and large-format stores

• Strong footprint in high streets, mall clusters, and travel-centric zones

• Online & Omni-channel presence: Woodland’s own e-commerce platform + leading marketplaces

---

Target Market

• Age Group: 20–50

• Outdoor enthusiasts, working professionals, rugged fashion lovers

• Middle to upper-middle class customers with premium lifestyle aspirations

• Nature lovers, trekkers, and urban explorers looking for versatile, durable fashion

---

Product Range

Footwear:

• Trekking boots, leather shoes, hiking sandals, all-terrain sneakers

• Patented rugged soles, anti-slip and weatherproof technologies

Apparel:

• Cargo pants, outdoor trousers, field jackets, adventure shirts

• Down jackets, fleece hoodies, waterproof windcheaters

Accessories:

• Backpacks, gloves, caps, trekking gear, wallets, leather belts

New Initiatives:

• Eco-conscious collections using recycled materials and sustainable leather

• Adventure Kits curated for trekkers and outdoor travelers

---

USP

Woodland is synonymous with adventure and durability. It’s one of India’s most trusted outdoor brands, delivering high-performance fashion and utility gear. Known for premium leather craftsmanship, advanced sole technology, and a strong brand legacy in exploration-focused lifestyle.

---

Business Footprint

Retail Formats:

• Exclusive Brand Outlets (EBOs): 500–1200 sq ft

• Adventure-themed interiors and outdoor-inspired visual merchandising

• Modular store formats suitable for both high streets and travel hubs

Pan-India Reach:

• Strong base in metros, Tier-2 cities, and highway retail clusters

• Popular among youth, travelers, and premium consumers in semi-urban zones

---

Why Partner with Woodland?

• Trusted Indian brand with premium outdoor positioning

• Consistently high demand from youth and travel-focused customers

• Unique market positioning with limited direct competition in ruggedwear

• Seasonless product appeal – footwear and jackets sell all year round

Financial Highlights:

• Expected Net Margin: 20%–25% depending on location and sales mix

• Break-even: Typically within 2–2.5 years

• Customer Loyalty: High – ruggedwear buyers are brand-loyal and repeat-purchase driven

---

Franchise/Partner Support

• Store Design: Woodland adventure store concept with global display standards

• Staff Training: Product education, sizing & fitting for boots, adventure styling

• Marketing Support: Pan-India branding + seasonal local activations

• Inventory Management: Centralized and real-time system for inventory and restocking

• CRM Tools:

  • Custom rewards programs for returning buyers

---

Highway Exoticka, Saharanpur Fit

Best Format: Woodland Adventure Store (750–1000 sq ft)
Suggested Location: Adjacent to outdoor/lifestyle brands near Café Coffee Day, Barista, or main entrance zone
Ideal Audience: Young travelers, wedding tourists, bikers, trekkers, highway explorers
Strategic Fit: Woodland adds a robust, explorer energy to Highway Exoticka’s retail mix

Complementary Brands Nearby: Wildcraft, Decathlon (if present), US Polo, Raymond, Spykar, Café Coffee Day

---

Next Steps

1. Connect with Woodland Franchise Development Team

2. Submit a location proposal with footfall estimate, brand fit, and layout

3. Site visit & evaluation by Woodland retail team

4. Franchise agreement & onboarding

5. Store fit-out and launch planning

---

Summary: Levi’s® @ Highway Exoticka, Saharanpur

India’s most recognized outdoor fashion brand, Woodland brings premium ruggedwear to lifestyle destinations.
Perfectly aligned with travel-driven and aspirational semi-urban audiences, the brand delivers strong ROI, seasonal consistency, and high repeat value.