Brand Legacy & Presence

• Founded: 1996 by Mirza International Ltd., headquartered in Kanpur, India

• RedTape has grown into a leading Indian lifestyle brand offering premium footwear, apparel, and accessories.

• International reach in USA, UK, UAE, and strong national presence in India.

• Current Presence: 300+ Exclusive Brand Outlets (EBOs), and 1,000+ Multi-Brand Outlets (MBOs)

• Positioning: Affordable premium fashion — formal, casual, and sportswear under one brand

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Product Range

• Footwear: Formal shoes, sports shoes, sneakers, boots, sandals

• Apparel: Shirts, jeans, trousers, jackets, t-shirts, sweatshirts

• Accessories: Belts, wallets, socks, caps, and leather goods

Sub-brands:

• RedTape Sports: Activewear and athletic shoes

• Bond Street: Value segment under the RedTape umbrella

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Why Franchise with RedTape?

• Indian Brand with Global Standards: European styling, Italian manufacturing tech

• Affordable Premium Category: Ideal for India’s growing middle-class demand

• High Brand Recall: Strong national advertising, cricket & celebrity endorsements

• Multiple Product Categories = Higher Average Bill Value

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• Franchise/License Model: Franchise Investment Model (with security deposit & stock model)

• Profit Margin: 22%–30% (depends on product category)

• Breakeven Timeline: 2–3 years with consistent footfall

• Franchise Tenure: Usually 5 years with renewal options

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Franchisee Support by RedTape

• Store Layout & Interior Design Support

• Product Supply & Inventory Control

• Visual Merchandising Guidelines

• POS Systems & Billing Support

• Local & National Marketing Assistance

• Staff Training & Launch Support

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Why RedTape @ Highway Exoticka, Saharanpur?

• Target Audience: Youth, working professionals, students, daily commuters — core RedTape demographic

• Ideal Format: 800–1,000 sq ft outlet in mall’s fashion section

• Complementary Brands Nearby: Adidas, Peter England, Louis Philippe, etc.

• Footfall Magnet: Affordable fashion with high utility, perfect for walk-in conversions

• Great ROI Potential: RedTape offers multi-category products, increasing per-customer spend

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How to Start Your RedTape Franchise

1. Contact RedTape Franchise Division

   • Website: https://www.redtape.com

   • Email: franchise@redtapeindia.com (verify current contact on website)

2. Prepare a Proposal

   • Include mall layout, location photos, space details, estimated footfall

3. Evaluation Process

   • RedTape team will conduct site feasibility and ROI projection

4. Franchise Agreement

   • Includes stock terms, brand guidelines, security deposit, and operational SOPs

5. Store Launch

   • RedTape supports with setup, training, stock dispatch, and promotions

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Summary: RedTape at Highway Exoticka

• Indian-origin global brand with great price-to-style balance

• Perfect for Tier-2 growth hubs like Saharanpur

• Covers 3 major categories: Footwear, Apparel, Accessories

• High walk-in conversion, low breakeven time

• Ideal for a mall-based franchise format aiming for aspirational but affordable fashion