Rare Rabbit – Premium Menswear Redefined

Founded: 2015 by Radhamani Textiles Pvt. Ltd., part of the House of Rare
Headquarters: Bangalore, India
Brand Essence: A luxury menswear brand designed for modern gentlemen who seek European elegance, minimalism, and fine tailoring

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Current Presence in India

• Over 100+ outlets across top metros and tier-1 cities

• Flagship stores in major malls and high streets

• Available online via HouseofRare.com, Myntra, Ajio, Tata CLiQ Luxury

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Target Market

• Fashion-forward men aged 22–45

• Urban professionals, luxury seekers, influencers, entrepreneurs

• Consumers looking for premium design, detailing, and exclusivity

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Product Range

• Apparel: Shirts, blazers, trousers, casualwear, t-shirts, jackets, and smart formals

• Footwear: Loafers, boots, sneakers, slip-ons

• Accessories: Watches, belts, wallets, cufflinks, sunglasses, scarves

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USP

Rare Rabbit is India’s answer to global luxury menswear, known for its European-inspired silhouettes, attention to detail, and limited-edition drops. It stands out with its distinctive design language that blends minimalism with expressive style.

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Business Footprint

• Retail Formats:

  • Exclusive Brand Outlets (EBOs) in premium malls and high-street zones

  • Shop-in-Shop (SIS) format in select luxury multi-brand outlets

  • Strong direct-to-consumer e-commerce channel

• Preferred Locations: Luxury malls, high-income neighborhoods, corporate hubs

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Why Partner with Rare Rabbit?

• Fast-Growing Indian Luxury Brand: Rapid expansion in premium menswear since 2015

• Design-Driven Label: Crafted by a team of in-house and global designers

• Exclusivity + Aspiration: Offers curated collections with limited availability for higher brand appeal

• Operational Support: Includes VM, merchandising, store design, and training

• Franchise Model: Available with selective entry in high-footfall premium retail spaces

• Expected Net Margin: 25%–30% based on location and conversion

• Breakeven Timeline: 2–3.5 years with aspirational crowd engagement

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Franchise/Partner Support

• Store Design: Contemporary European aesthetic, lighting, and layout guidance

• Staff Training: Sales excellence, styling, customer experience enhancement

• Marketing: National influencer campaigns, editorial-style shoots, launch events

• Inventory Management: Centralized seasonal collection rollouts and fast replenishment

• POS & CRM Tools: Tech-driven consumer engagement and loyalty building

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Highway Exoticka, Saharanpur Fit

• Best Format: Boutique EBO or Compact SIS

• Recommended Size: 500–750 sq ft within luxury/lifestyle zone

• Target Audience: High-income travelers, young fashion lovers, professionals

• Complementary Brands: Rareism (women’s wear), Calvin Klein, GAS, Starbucks – aspirational retail mix

• Strategic Value: Rare Rabbit can serve as a style-led anchor that elevates the premium fashion tone of the mall

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Next Steps

1. Contact House of Rare’s Franchise Development Team

2. Submit Proposal: Include layout, projected footfall, and proposed placement in Highway Exoticka

3. Review & Site Visit: Brand team will evaluate fit and business potential

4. Franchise Agreement: Signed after commercial and operational alignment

5. Store Design & Launch: Co-managed rollout with Rare Rabbit’s VM & branding team

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Summary: Rare Rabbit @ Highway Exoticka, Saharanpur

• Premium menswear brand with strong pan-India footprint and high recall

• Targeted towards aspirational, design-conscious male consumers

• Strong unit economics with superior margins and fast breakeven potential

• Ideal partner for Highway Exoticka to showcase a refined, modern retail environment