Founded: 1889, Ireland (Acquired by Aditya Birla Group in 2000)
Parent Company: Aditya Birla Fashion and Retail Ltd. (ABFRL) – One of India’s largest branded apparel companies
India Launch: 1997

Headquarters (India): Bengaluru, Karnataka
Retail Model:Company-owned and franchise-operated exclusive brand outlets (EBOs)

Brand Philosophy:

Peter England represents honest fashion for the genuine man. Known for its impeccable quality, affordability, and versatile styling, the brand has been the first choice for young professionals, college goers, and middle-class India looking for wardrobe staples with a modern touch.

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Current Presence in India

• 1000+ exclusive brand outlets across metro, Tier-1, Tier-2, and Tier-3         cities
• Presence in all major malls and high street locations

• Available across e-commerce platforms like Myntra, Flipkart, and its own online store

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Target Market

• Age Group: 20–45 years

• First-jobbers, working professionals, college students, grooms & wedding shoppers

• Middle class to upper-middle class

• Affordable fashion, premium value, trustworthy styling

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Product Range

Formalwear:

• Shirts, trousers, blazers, suits

Casualwear:

• T-shirts, jeans, chinos, shirts, jackets

Ethnicwear:

• Kurtas, Nehru jackets, festive collections

Accessories:

• Belts, wallets, ties, socks

Accessories:

• Belts, caps, bags, socks

Seasonal Specials:

• Wedding collections, work-from-home range, school & college reopen styles

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USP

 

• India’s #1 trusted menswear brand for affordable fashion

• Offers a full wardrobe solution for work, casual, and festive occasions
• Combines timeless styling with contemporary trends
• Strong connect with semi-urban and aspiring youth markets

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Business Footprint

Retail Formats:

• Exclusive Brand Outlets (EBOs): 600–1000 sq ft

• Large-format stores in malls or on premium streets

• Modular format scalable across cities and high-traffic areas

Pan-India Reach:

• Massive network in both metros and smaller towns

• High trust factor among tier-2/3 consumers

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Why Partner with Peter England?

• Backed by Aditya Birla Group – strong financial, marketing, and retail support

• High brand equity and value-for-money appeal

• Consistent footfall due to workwear, weddings, and occasion shopping

• Lower price-point range drives higher volume sales

Financial Highlights:

• Expected Net Margin: 20%–26% depending on city and store size

• Break-even Timeline: 18–30 months

• Repeat Purchase Rate: Very High – men’s wardrobe refresh, gifting, festive wear

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Franchise/Partner Support

• Store Design: Brand-approved modular layout and visual identity

• Training: Staff grooming, product knowledge, visual merchandising

• Marketing: PAN India campaigns + regional and festive promotions

• Inventory: Centralized stock replenishment and automated ordering

• CRM: Loyalty programs, promotions, and customer retention strategies

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Highway Exoticka, Saharanpur Fit

Best Format: Mid-size EBO (750–1000 sq ft)
Suggested Zone: Close to Barista, US Polo, Wedding Stores, Cafe Lounge
Target Audience: Travelers, wedding shoppers, young professionals, locals
Brand Fit: Adds value as a smart-fashion menswear brand in a semi-urban aspirational retail hub

Complementary Brands Nearby: Flying Machine, US Polo, Raymond, Barista, Bling Makeover, Royal Anuj Bakery

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Next Steps

1. Contact: Aditya Birla Fashion & Retail Franchise Division

2. Submit Proposal: Share Highway Exoticka’s layout, expected footfall, and target group fit

3. Site Evaluation: Brand team will visit and assess feasibility

4. Agreement & Fit-out: Design, interiors, branding setup

5. Store Launch: Staff hiring, training, stock loading, and opening support

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Summary: Peter England @ Highway Exoticka, Saharanpur

• Trusted Indian menswear brand with mass-premium appeal

• Fits perfectly in a smart retail destination like Highway Exoticka

• Affordable yet aspirational offering for the evolving fashion consumer

• High ROI opportunity in a rising fashion destination