Founded: 1991, Ludhiana, India
Parent Company: Octave Apparels
Headquarters (India): Ludhiana, Punjab
Retail Model: Company-owned and franchise-operated Exclusive Brand Outlets (EBOs)

Brand Philosophy:

Octave believes in delivering affordable fashion for the modern Indian wardrobe. Focused on providing stylish, comfortable, and premium-quality apparel at competitive prices, the brand strikes the perfect balance between trend and value. Octave appeals to urban and semi-urban customers seeking everyday clothing with a smart, casual vibe.

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Current Presence in India

• 300+ exclusive stores across India

• Presence in Tier-1, Tier-2, and Tier-3 cities

• Retail footprint in malls, high streets, and local fashion clusters

• Strong omni-channel presence through own website and marketplaces (Myntra, Amazon, Flipkart)

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Target Market

• Age Group: 18–40

• College students, young professionals, casual wear lovers

• Middle-class to upper-middle class urban and semi-urban customers

• Customers looking for style, comfort, and affordability in one place

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Product Range

Menswear (Core Focus):

• Shirts – Checks, solids, printed, linen

• T-Shirts – Polo, round neck, graphic tees

• Jeans & Bottomwear – Slim fit, comfort fit, joggers, chinos 

• Jackets & Hoodies – Quilted, bomber, fleece, sleeveless

• Winterwear – Sweaters, thermals, sweatshirts

Accessories:

• Belts, caps, wallets

New Additions:

• Select women’s casualwear in newer store formats

• Kidswear (pilot testing in select locations)

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USP

• Strong value-for-money positioning in the premium-casual wear segment

• Trusted Indian fashion brand with deep retail understanding of Tier-2/3 markets

• Known for seasonal fashion refreshes, consistent quality, and versatile everyday styling

• Winterwear leader in North Indian markets due to Ludhiana’s manufacturing advantage

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Business Footprint

Retail Formats:

• Exclusive Brand Outlets (EBOs): 500–1000 sq ft

• Store interiors feature premium wood-and-metal aesthetics with open rack displays

• Modular layouts suited for small towns, malls, and lifestyle markets

Pan-India Reach:

• Strongest in North and Central India – expanding toward South and East

• Well-received in youth-dominated, budget-conscious shopping zones

• Popular among travelers, wedding shoppers, students

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Why Partner with Octave?

• Homegrown brand with strong recall in everyday menswear

• Affordable franchise entry with low capex and quick ROI

• High seasonal demand (winter & festive) ensures strong footfall and conversions

• Fashion-led yet affordable – perfect for competitive markets

Financial Highlights:

• Expected Net Margin: 22%–28% depending on location

• Break-even Timeline: Within 18–24 months

• Repeat Purchase Rate: High – daily wear + seasonal wardrobe refresh

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Franchise/Partner Support

• Store Setup: Design, furniture, branding, visual merchandising guidance

• Product Supply: Centralized inventory planning and rotation

• Staff Training: Product knowledge, POS system, customer handling

• Marketing: National promotions + store-specific local activations

• Tech & CRM: POS tools, loyalty integration, sales dashboards

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Highway Exoticka, Saharanpur Fit

Best Format: Octave EBO (600–900 sq ft)
Suggested Location: Front retail belt near lifestyle/fashion or coffee brands
Ideal Audience: Youth travelers, semi-urban shoppers, winterwear buyers, students
Strategic Fit: Adds value fashion to Highway Exoticka’s mix — high frequency + high margin

Complementary Brands Nearby: Peter England, Max, Woodland, Flying Machine, Barista

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Next Steps

• Contact Octave Franchise Development Team

• Submit location deck with Highway Exoticka’s layout and visitor data

• Site evaluation + feasibility check

• Sign Franchise Agreement

• Store setup & launch assistance

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Summary: Octave® @ Highway Exoticka, Saharanpur

Smart fashion for smart buyers. Octave is ideal for fashion-forward, price-sensitive customers of emerging India.
With its blend of quality, affordability, and retail support, Octave ensures a low-risk, high-return franchise opportunity – a perfect match for Highway Exoticka’s shopper demographic.k