Levi’s – highwayexoticka

Area Req

Investment Size

No. Of Franchise Outlets

Establishment Year

About brand - Levi's

Levi’s® – The Global Icon of Denim

Founded: 1853, San Francisco, USA
Parent Company: Levi Strauss & Co. – World’s largest denim brand
India Launch: 1995 (Licensed initially; now direct presence via wholly owned subsidiary)
Headquarters (India): Bengaluru, Karnataka
Retail Model: Company-owned and franchise-operated stores

Brand Philosophy:

Levi’s® stands for effortless style, iconic denim, and authentic self-expression. It blends rich heritage with innovation in fashion to create timeless apparel for today’s youth and professionals.

Current Presence in India

400+ stores in metro, Tier-1, Tier-2, and Tier-3 cities
Strong presence in malls, high streets, and youth shopping zones
Omni-channel retail: physical stores + online store + e-commerce marketplaces

Target Market

Age Group: 18–45
Urban youth, working professionals, college students, and fashion-conscious customers
Middle to upper-middle class with premium lifestyle aspirations
Denim lovers, brand-loyal fashion buyers, unisex appeal

Product Range

Denimwear:

Jeans in various fits – slim, skinny, straight, relaxed, taper
Iconic 501® Original Fit and new-age innovations like Water<Less™, StretchFit

Tops & Tees:

Logo tees, shirts, hoodies, jackets

Bottomwear:

Shorts, chinos, joggers

Outerwear:

Denim jackets, bombers, truckers

Accessories:

Belts, caps, bags, socks

New Initiatives:

Levi’s® Tailor Shop – customization of denim with patches, embroidery, distressing
Sustainable collections: Cottonized Hemp, Water<Less™ denim

USP

Levi’s® is a global symbol of denim and youth culture, known for quality craftsmanship, fit diversity, and bold expression. A pioneer in jeanswear innovation and street-style trends.

Business Footprint

Retail Formats:

Exclusive Brand Outlets (EBOs): 500–1500 sq ft
Large-format stores in malls & prime high-street locations
Scalable modular design: small city kiosks to flagship stores

Pan-India Reach:

Leading denim brand in metros and aspirational cities
Youth-centric placement near colleges, hangout spots, transit hubs

Why Partner with Levi’s®?

Trusted global denim brand with premium recall
High footfall and conversion during festive seasons, college openings, and winter
Wide appeal across genders and age groups
Proven track record in semi-urban premium clusters

Financial Highlights:

Expected Net Margin: 18%–24% depending on location and volume
Break-even Timeline: 2–3 years
Repeat Purchase Rate: High – denim has long life cycle but frequent fashion-driven repurchase

Franchise/Partner Support

Store Design: Levi’s® international retail identity and fixtures
Staff Training: Brand philosophy, denim fit education, upselling techniques
Marketing Support: National campaigns + regional activations
Inventory Management: Centralized tech-driven supply and restocking
CRM Tools: For loyalty management and customer re-engagement

Highway Exoticka, Saharanpur Fit

Best Format: Mid-size Levi’s® EBO (800–1000 sq ft)
Suggested Location: Youth/high-footfall zone near Barista, Peter England, food court
Ideal Audience: Young travelers, wedding shoppers, college crowd, denim enthusiasts
Strategic Fit: Brings a global vibe to Highway Exoticka’s lifestyle mix

Complementary Brands Nearby: US Polo, Flying Machine, Spykar, Raymond, Cafe Coffee Day, Barista

Next Steps

Reach Out: Contact Levi Strauss India Franchise Team
Submit Location Proposal: Include Highway Exoticka plan, expected traffic, brand fit
Site Evaluation: Conducted by Levi’s® based on visibility, demographics, and sizing
Agreement Finalization
Store Launch: Visual merchandising setup, stock-in, team onboarding