Area Req
Investment Size
No. Of Franchise Outlets
Establishment Year
About brand -Hongs kitchen
Legacy & Leadership
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Founded by Jubilant FoodWorks Ltd (part of Jubilant Bhartia Group), the group behind Domino’s, Dunkin’ Donuts, Popeyes in India, etc.
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First outlet opened in March 2019 at Eros Mall, Gurugram
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Fast expansion: Over 25 outlets by early 2024—with 25th store at Chandni Chowk and others in Delhi NCR, Noida, Greater Noida, Faridabad
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Brand positioning: A fast-casual Indo-Chinese QSR, bridging street food affordability and fine-dining standards
Product Range
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Menu: Indo‑Chinese staples—noodles, momos, wraps, spring rolls, fusion variants like molten cheese spring rolls .
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Innovation: Hosts theme food festivals (e.g., “Taste Tibet”) and periodic campaign dishes to stay topical
Business Footprint
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Presence: ~25–30 outlets across Delhi NCR (Delhi, Gurugram, Noida, Greater Noida, Faridabad) as of early 2025
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Formats: Mix of mall food court counters and standalone dine‑in outlets with seating capacity of ~30‑40 guests; strong emphasis on delivery—≈60% revenue via online orders
Why Franchise with Hong’s Kitchen?
Proven Brand Support
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Backed by Jubilant FoodWorks—India’s top restaurant operator Leverages JFL’s scale: supply chains, real estate relationships, marketing, POS systems.
Expansion Opportunity
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Rapid growth in NCR; North India rollout includes Dehradun, Meerut, Lucknow, Kanpur, Agra, Aligarh, Jaipur, Chandigarh, Gwalior in FY25
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Unique value-focused Indo-Chinese concept—fills a high-demand gap.
Proven Model
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Fast-casual format—lower capital than full restaurants, simpler operations.
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Menu with standardized recipes, dedicated veg/non-veg prep areas, open kitchens
Franchisee Support from JFL
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Training: Menu, service, hygiene, inventory.
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Operational aid: Site selection, kitchen layout, supplier coordination, POS installation.
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Marketing: National campaigns + local PR support.
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Ongoing oversight: Brand audits, food safety inspections, performance reviews.
Saharanpur (Highway Exoticka) Location Fit
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Highway Exoticka: A prime mall/high-traffic food court environment—ideal for the mall/kiosk model.
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Space needed: 300–800 sq ft with a semi-open kitchen.
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Customer base: Families, commuters, students—perfect match for HONG’s value-driven Indo-Chinese offerings.
Next Steps for You
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Reach out: Contact Hong’s Kitchen franchise desk via JFL’s official portal.
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Submit: Franchise application with business plan & financials.
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Confirm costs: Get detailed CapEx/OpEx breakdown specific to your model/location.
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Site approval: Submit Highway Exoticka location for JFL review.
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Agreement & onboarding: Sign docs, attend training, begin fit-out.
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Launch: Kiosk/open outlet setup followed by grand opening and marketing push.
Summary: Hong’s Kitchen @ Saharanpur Highlights
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Strong brand from top operator (Jubilant FoodWorks).
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Fast-casual format, suited to mall/highway food courts.
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Proven concept with ~25 outlets and growing.
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Supportive infrastructure (supply chain, training, marketing).
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Potential for healthy ROI, likely within 2–4 years.
