kHighlander® — Style That Moves With You.
Founded: 2010
Parent Company: Rare Rabbit / Rarewear Apparels Pvt. Ltd. (Now under Mensa Brands)
Headquarters: Bangalore, Karnataka
Retail Model: Online-first with expanding offline Exclusive Brand Outlets (EBOs), shop-in-shop, and franchise-based presence

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Brand Philosophy

Highlander stands for young, edgy, and bold fashion at accessible prices. It brings modern silhouettes, trend-driven cuts, and contemporary casualwear designed for the fast-moving youth of India. Focused on value + style, Highlander speaks to the millennial and Gen-Z mindset with an attitude of everyday cool.

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Current Presence in India

• Dominant presence across leading online marketplaces: Myntra (top-seller), Flipkart, Amazon

• Select EBOs and franchise formats in Tier-1 and Tier-2 cities

• Expanding offline footprint with new-age visual identity

• Shop-in-shop in multi-brand fashion outlets and retail aggregators

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Target Market

• Age Group: 16–35

• College students, first-jobbers, fashion-forward men

• Middle-income, digitally active, urban and semi-urban youth

• Fashion-conscious buyers looking for affordable trends and fast fashion

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Product Range

Menswear (Core Focus):

• Shirts: Checks, stripes, solids, printed casuals

• T-Shirts: Graphics, polos, oversized, color-blocked

• Bottomwear: Slim-fit jeans, cargo pants, joggers, chinos

• Winterwear: Quilted jackets, hoodies, sweatshirts

• Occasionwear: Smart-casual blazers, partywear options

New Range Additions:

• Athleisure and street-style collections

• Seasonal drops with influencers and Myntra exclusives

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USP

• Top-performing youth brand on major online fashion platforms

• Known for fast-moving trends, high refresh rate, and high sell-through

• Strong appeal to aspirational but price-sensitive young male shoppers

• Regular fashion drops and Gen-Z-centric campaigns

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Business Footprint

Retail Formats:

• Exclusive Brand Outlets (EBOs): 500–900 sq ft

• Youthful, modern store design with trend walls and quick-drop zones

• Ideal for high-footfall zones, college areas, malls, and youth markets

Pan-India Reach:

• Extremely popular in Tier-2 and Tier-3 cities

• High brand recall due to Myntra and Flipkart dominance

• Excellent fit for semi-urban fashion hubs and price-sensitive youth

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Why Partner with Highlander?

• High-growth brand with strong online-to-offline transition

• Affordable inventory, fast rotation, low wastage

• Youth-focused brand with trend-based loyalty

• High sell-through rate during college season, weddings, winter

Financial Highlights:

• Expected Net Margin: 25%–30% (low-cost product, high-volume sales)

• Break-even: Within 12–18 months in busy zones

• Repeat Buyer Rate: High – driven by wardrobe refresh every season

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Franchise/Partner Support

• Store Design & Layout: Youth-focused interiors, cost-effective setup

• Visual Merchandising: Fast-changing displays for trend drops

• Product Support: Weekly inventory refresh, fast-moving SKUs

• Marketing: Online branding + offline store promotions & influencer tie-ups

• Training: POS, styling, customer handling

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Highway Exoticka, Saharanpur Fit

Best Format: Highlander Trend Hub (600–800 sq ft)
Suggested Location: Youth shopping zone near Barista, US Polo, or food court
Ideal Audience: College-goers, highway travelers, semi-urban fashion shoppers
Strategic Fit: Adds trendy, affordable men’s fashion to Highway Exoticka’s lifestyle retail mix

Complementary Brands Nearby: Roadster, Max, Peter England, Octave, Cafe Coffee Day

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Next Steps

• Contact Highlander Franchise Team / Mensa Brands

• Submit proposal with location deck and traffic estimate

• Evaluation by brand team – demographics, pricing, and design fit

• Franchise onboarding + visual setup + product sync

• Grand opening with local influencers / campus connect campaign

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Summary: Highlander® @ Highway Exoticka, Saharanpur

One of India’s fastest-growing online fashion success stories, Highlander is now moving into youth-centric retail spaces.
With style-first collections, fast inventory cycles, and strong digital presence, Highlander is a perfect franchise choice for a young, fashion-hungry market like Saharanpur.