BESTSELLER India – Powering Iconic Fashion Brands

Founded Globally: 1975, Denmark
India Entry: 2008
Parent Company: BESTSELLER Group (Denmark)
Indian Operations: Managed by BESTSELLER India, a wholly owned subsidiary

Brand Portfolio in India:

• ONLY (Young Women’s Fashion)

• VERO MODA (Modern Women’s Fashion)

• JACK & JONES (Men’s Fashion & Denim)

• SELECTED Homme (Premium Menswear)

• NAME IT (Kidswear – Select Stores & Online Only)

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Current Presence in India

• 400+ retail outlets across 50+ cities

• Present in top-tier malls, high streets, airports, and luxury marketplaces

• Online via brand websites, Myntra, AJIO, Tata CLiQ, and Nykaa Fashion

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Target Market

• Youth, millennials, young professionals, fashion-forward consumers

• Middle to premium price segment

• Trend-savvy buyers seeking international fashion aesthetics

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Product Range

For Each Brand:

• JACK & JONES: Denim, smart casuals, shirts, jackets, innerwear, accessories

• ONLY & VERO MODA: Dresses, tops, denim, winterwear, western co-ords, accessories

• SELECTED Homme: Blazers, formalwear, premium basics, shirts

• NAME IT: Trendy and comfortable kidswear (online-first)

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USP

Bestseller is one of Europe’s largest fashion retailers, offering trend-driven international fashion at accessible prices. In India, the group operates with deep supply chain integration, high brand recall, and continuous product refreshes, making it a retail powerhouse.

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Business Footprint

• Retail Formats:

  • Exclusive Brand Outlets (EBOs) for each brand

  • Shop-in-Shop (SIS) in large format stores like Shoppers Stop, Lifestyle

  • Strong e-commerce and omnichannel capabilities

• Pan-India Network: Malls, high streets, airports, Tier-1 and Tier-2 cities

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Why Partner with BESTSELLER?

• Multi-Brand Retail Ecosystem: Operate one or more brands under a unified backend

• Global Fashion Leadership: Trendsetting designs delivered fast to market

• Robust Support Systems: VM, marketing, stock, retail analytics, staff training

• Franchise Model Available: Flexible investment structures based on brand and location

• Expected Net Margin: 20%–28% depending on brand and footfall

• Breakeven Timeline: 2–3 years in high-footfall locations

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Franchise/Partner Support

• Store Setup: Full support for layout, branding, and interiors

• Inventory Management: Centralized dispatch and seasonal rollouts

• Marketing: National ad campaigns, influencer tie-ups, seasonal promos

• Training & Staffing: Sales, CRM, POS, styling & customer handling

• Multi-Brand Opportunity: Open to investors interested in multiple BESTSELLER brands in one location

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Highway Exoticka, Saharanpur Fit

• Best Format: Multi-brand EBO (ONLY, JACK & JONES, VERO MODA)

• Recommended Size: 1000–1400 sq ft combining 2–3 brands

• Target Audience: Youth, travelers, working professionals, fashion-first shoppers

• Complementary Brands: H&M, ZARA, Levi’s, Starbucks, Reebok – creates a well-rounded aspirational mix

• Strategic Value: Acts as a fashion cluster anchor, pulling diverse buyer profiles into the mall

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Next Steps

1. Contact BESTSELLER India Franchise Division

2. Proposal Submission: Share Highway Exoticka site plan, target audience, footfall estimates

3. Site Evaluation: Conducted by BESTSELLER India team for fit and ROI

4. Franchise Agreement & Onboarding

5. Store Launch: Joint effort including design, staffing, stock supply & marketing

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Summary: BESTSELLER Brands @ Highway Exoticka, Saharanpur

• Globally admired fashion house with youth-first and trend-conscious portfolio

• Multi-brand strategy ensures wide appeal and excellent sales per sq ft

• Premium yet accessible product positioning – perfect for aspirational catchment

• High synergy with other fashion-forward brands at the mall

• Strong backend, trusted operations, and fast ROI cycle