Benetton – Legacy & Lifestyle

Founded: 1965, Ponzano Veneto, Italy
Parent Company: Benetton Group S.r.l., owned by Edizione Holding (Benetton family)
Positioning: Global fashion brand known for bold colors, youthful style, and socially aware campaigns

In India, United Colors of Benetton (UCB) operates through a licensing and retail partnership model under Benetton India Pvt. Ltd., a wholly-owned subsidiary of the Benetton Group.

---

Current Presence in India

• Over 400 stores pan-India, including metros, tier-1, and tier-2 cities

• Strong presence in malls, high streets, and large-format retail spaces

• Online presence across platforms like Myntra, Flipkart, Amazon, and Tata CLiQ

---

Target Market

• Youth, urban professionals, college students, fashion-forward shoppers

• Middle to premium segment buyers seeking international fashion at accessible prices

---

Product Range

• Apparel: Casualwear, office-casuals, denims, jackets, dresses, kidswear

• Footwear: Sneakers, loafers, formal shoes, sandals

• Accessories: Belts, bags, wallets, socks, caps

---

USP

Benetton is a globally admired fashion label known for its vibrant colors, ethical branding, and European design sensibilities. It balances trend-driven fashion with value and accessibility.

---

Business Footprint

• Pan-India Retail Formats:

  • Exclusive Brand Outlets (EBOs)

  • Shop-in-Shop (SIS) in stores like Shoppers Stop, Pantaloons

  • E-commerce and omnichannel platforms

• Preferred Locations: Premium malls, high streets, college hubs, airports

---

Why Partner with Benetton?

• Heritage Brand Appeal: Strong international recognition and Indian market acceptance since the 1990s

• Efficient Operations: Centralized inventory, logistics, and seasonal fashion rollouts

• Trend-Driven Merchandise: Fast-fashion product rotation with a global design edge

• Proven Retail Model: Scalable with multi-format store options across various footfall zones

• Franchise Model Available: Negotiable investment terms depending on city tier and store size

• Expected Net Margin: 20%–28% based on store performance

• Breakeven Timeline: Approx. 2–3 years

---

Franchise/Partner Support

• Store Design: Global layout standards, display aesthetics, visual merchandising

• Staff Training: HR, sales, CRM, and fashion styling modules

• Marketing: National ad campaigns, influencer tie-ups, seasonal promotions

• Tech Enablement: POS, CRM, inventory automation via central systems

• Merchandise Supply: Regular replenishment + new arrivals synced with global trends

---

Highway Exoticka, Saharanpur Fit

• Best Format: Exclusive Brand Outlet (EBO)

• Recommended Size: 600–900 sq ft in a high-visibility fashion area

• Target Audience: Youth, young professionals, travelers, fashion lovers

• Complementary Brands: Levis, H&M, ZARA, Starbucks – strong fashion-retail synergy

• Strategic Value: A strong premium fashion anchor to attract aspirational buyers

---

Next Steps

1. Reach Out to Benetton India Pvt. Ltd.: Franchise & retail business development team

2. Proposal Submission: Include Highway Exoticka floor plan, footfall estimate, brand mix

3. Feasibility Review: Conducted by Benetton’s team for store fit and ROI analysis

4. Franchise Agreement Signing

5. Store Launch Planning: Includes interior fit-out, merchandise dispatch, team hiring & training

---

Summary: Benetton @ Highway Exoticka, Saharanpur

• Global fashion powerhouse with over five decades of legacy

• Aspirational yet affordable brand for the modern Indian consumer

• Supported by robust backend, high-fashion rotation, and reliable margins

• Ideal anchor for Saharanpur youthful, urban customer base

• Strong potential for footfall conversion and visual appeal in a fashion-forward retail setting