Area Req
Investment Size
No. Of Franchise Outlets
Establishment Year
About brand - Arvind Store
The Arvind Store – Heritage Meets Modern Fashion
Founded: 2010 (Retail Format)
Parent Company: Arvind Limited – One of India’s largest integrated textile and apparel companies, established in 1931
Headquarters: Ahmedabad, Gujarat
Retail Model: Company-owned and franchise-operated format
Core Philosophy: Bringing together fabric, ready-to-wear fashion, and bespoke tailoring under one roof
Current Presence in India
200+ stores across Tier-1, Tier-2, and Tier-3 cities
Strong retail footprint in malls, high streets, and standalone premium locations
Presence in both urban hubs and developing markets with growing fashion demand
Target Market
Urban and semi-urban men aged 25–50
Aspirational shoppers, professionals, wedding buyers, and premium fabric consumers
Audience seeking a mix of custom tailoring and branded apparel
Product Range
Fabrics: Cotton, linen, blends, Giza, suiting & shirting materials from Arvind Mills
Ready-to-Wear Apparel:
Shirts, trousers, jackets, kurtas
Ethnicwear and wedding collections
Tailoring Services: MyFit – customized tailoring platform with 3D trial experience
Accessories: Ties, belts, cufflinks, pocket squares
Featured Brands In-Store: Arrow, US Polo Assn., Flying Machine, and other in-house labels
USP
The Arvind Store is a one-stop destination for modern Indian men, combining the legacy of fine fabrics with cutting-edge tailoring and curated menswear brands. It blends traditional textile craftsmanship with modern retail experience.
Business Footprint
Retail Formats:
Exclusive Brand Outlets (EBOs) – standalone or mall-based
Focused on cities with strong occasionwear demand or aspirational middle class
Pan-India Reach: Especially strong in north and west India
Why Partner with The Arvind Store?
Backed by Arvind Group: 90+ years of legacy in textiles and apparel
Multi-Revenue Model: Fabric sales + tailoring + ready-to-wear apparel
High Repeat Business: Especially around wedding seasons and festivals
Scalable Formats: From 600 sq ft compact stores to 1500+ sq ft flagship outlets
Expected Net Margin: 20%–26% depending on local tailoring performance and brand mix
Breakeven Timeline: 2–3 years with seasonal marketing push
Franchise/Partner Support
Store Setup: Standardized retail layout, branding, and interior planning
Tailoring System Setup: MyFit station, trial zone, trained staff
Marketing Support: Regional advertising, local store promos, festive campaigns
Staff Training: Sales, measurement accuracy, customer handling, CRM
Inventory Supply: Fabrics, apparel, and accessories via centralized supply chain
Highway Exoticka, Sarsawa Fit
Best Format: Mid-size store (EBO) with tailoring zone and RTW section
Recommended Size: 700–1000 sq ft near the lifestyle & wedding shopping zone
Target Audience: Wedding shoppers, travelers, professionals, local grooms
Complementary Brands: Manyavar, Peter England, Raymond, Barista – supports the aspirational, Indian lifestyle mix
Strategic Value: Ideal for wedding season promotions and everyday menswear needs – strong conversion potential
Next Steps
Reach Out to Arvind Retail Franchise Team
Submit Location Proposal: Include Highway Exoticka layout, local demographics, footfall estimate
Feasibility Study: Conducted by Arvind team based on revenue model and brand fit
Franchise Agreement Finalization
Store Launch: Includes interiors, VM, staff training, stock dispatch
Summary: The Arvind Store @ Highway Exoticka, Sarsawa
Legacy Indian brand transforming modern menswear retail
Multi-income channel: Fabric, fashion, tailoring – all in one store
Well-suited for semi-urban premium audiences with cultural, festive buying patterns
Fast-growing brand with high customer repeat rate
Perfect lifestyle addition to Highway Exoticka’s brand mix
