American Eagle® — Live Your Life. Be Real.
Founded: 1977, Pittsburgh, Pennsylvania, USA
Parent Company: American Eagle Outfitters, Inc. (AEO Inc.)
India Launch: 2018 (In partnership with Aditya Birla Fashion & Retail Ltd.)
India HQ: Mumbai, Maharashtra
Retail Model: Company-owned and franchise-operated exclusive stores + online presence via Myntra and Tata Cliq

---

Brand Philosophy

American Eagle celebrates self-expression, individuality, and youthful energy. With a focus on denim and casual wear, AE delivers trend-forward, comfort-first fashion to help customers look and feel their best. Rooted in freedom, authenticity, and optimism, AE is a global youth icon blending style with purpose.

---

Current Presence in India

• 40+ exclusive stores in top metros and Tier-1 cities

• Strong presence in premium malls and high-street retail zones

• Online availability via Myntra, Ajio, Tata Cliq, and brand-owned e-store

• Expansion plans underway for Tier-2 and lifestyle-focused semi-urban clusters

---

Target Market

• Age Group: 16–35

• College students, fashion-conscious youth, young professionals

• Urban and semi-urban shoppers with premium lifestyle aspirations

• Denim-first buyers who value style, comfort, and international brand identity

---

Product Range

Denim (Hero Category):

• Jeans: Skinny, slim, straight, mom-fit, bootcut, flare

• Advanced stretch, Ne(X)t Level Denim, distressed finishes

Casualwear & Tops:

• T-shirts, polos, graphic tees, crop tops, bodysuits

• Shirts (checkered, denim, printed), hoodies, sweatshirts

Bottomwear:

• Joggers, chinos, shorts, skirts, wide-leg pants

Innerwear & Lounge:

• Bralettes, boyshorts, boxers, lounge sets

Accessories:

• Belts, bags, caps, beanies, socks, sunglasses

Gender Coverage:

• Strong unisex appeal, with equal focus on Menswear and Womenswear

---

USP

• Global youth denim leader with cool, authentic styling

• Known for fit innovation, seasonal campaigns, and inclusive size ranges

• Offers premium fashion at competitive pricing — more accessible than Levi’s, more aspirational than Indian fast fashion

• Beloved by Gen-Z and Millennials for its Instagrammable vibe, store experience, and quality

---

Business Footprint

Retail Formats:

• Exclusive Brand Outlets (EBOs): 800–1500 sq ft

• Urban loft-style interiors, denim wall, curated sections for trends & essentials

• Modular layout suitable for youth hubs, mall zones, and lifestyle clusters

Pan-India Reach:

• Strong foothold in cities like Delhi, Mumbai, Bengaluru, Chandigarh

• Expansion focus on college towns, tourist cities, and aspirational Tier-2 markets

---

Why Partner with American Eagle?

• Globally trusted youth lifestyle brand with premium resonance

• High footfall and engagement during college season, holidays, and winter

• Strong cross-gender product offering for high AOV (Average Order Value)

• Excellent brand recall from Indian youth due to social media presence and Myntra/Ajio popularity

Financial Highlights:

• Expected Net Margin: 20%–25% (depending on store size and location)

• Break-even Period: Approx. 24–30 months

• Repeat Rate: High – denim, basics, and seasonal wardrobe refresh drive traffic

---

Franchise/Partner Support

• Store Setup: Premium visual merchandising, denim bar concept

• Product & Inventory: Centralized delivery, new season drops, fast-moving SKUs

• Training: Staff coaching on fits, customer service, trend styling

• Marketing: Pan-India campaigns, seasonal promotions, local influencer activations

• CRM & Loyalty: Integrated tools for retention and re-engagement

---

Highway Exoticka, Saharanpur Fit

Best Format: Mid-sized AE EBO (900–1200 sq ft)
Suggested Location: Corner or front belt near premium brands like Barista, Peter England, or youth lounges
Ideal Audience: College crowd, highway travelers, young couples, wedding guests, Instagram shoppers
Strategic Fit: Adds global youth fashion appeal to Highway Exoticka, a rising aspirational retail destination

Complementary Brands Nearby: Levi’s, US Polo, Flying Machine, Spykar, Raymond, Cafe Coffee Day

---

Next Steps

• Reach out to Aditya Birla Fashion’s Franchise Team (AEO India Partner)

• Submit location proposal with traffic flow, target profile, and layout

• Site survey + feasibility study

• Finalize agreement

• Store fit-out, staff onboarding, launch marketing

---

Summary: American Eagle® @ Highway Exoticka, Saharanpur

A globally admired youth fashion leader, American Eagle offers trend-first, comfort-driven, and highly sellable products in both menswear and womenswear.
Perfect for semi-urban style hubs like Saharanpur, AE brings American street fashion to India’s rising retail destinations — with strong margins, fast inventory turns, and high brand loyalty.