Allen Solly Franchise Opportunity – India

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Brand Overview & Ownership

• Launched in India: 1993

• Owned by: Aditya Birla Fashion and Retail Ltd. (ABFRL)

• Positioning: Smart casual and semi-formal fashion for men, women, and kids

• Core USP: “Friday Dressing” – blending comfort, color, and style in office wear

• Footprint: 320+ exclusive stores across India + strong presence in multi-brand outlets and online

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Product Portfolio

• Men’s Wear: Casual shirts, chinos, polos, t-shirts, denims, semi-formals

• Women’s Wear: Tops, shirts, western formals, trousers

• Junior Range: Kidswear for boys and girls (ages 1–16)

• Accessories: Belts, socks, bags, wallets, and fashion accessories

Brand USP: One-stop smart lifestyle brand for the entire family — casual, stylish, and premium yet affordable.

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Why Choose Allen Solly?

• Category Leader: First to introduce ‘Friday Dressing’ in India

• Multi-Gender, Multi-Age Brand = Broader customer base & higher revenue

• Backed by ABFRL: Full backend, branding, and retail system in place

• Great for Tier 2/3 Markets: Colorful, fashionable products appeal widely to aspirational buyers

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• Franchise Model: Stock + Revenue Sharing with ABFRL

• Gross Margin: Typically 30%–35%

• Breakeven Period: 2.5–3.5 years

• Franchise Tenure: 5 years renewable

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Franchisee Support from ABFRL

• Turnkey store design and fit-out assistance

• Central inventory and logistics

• Billing system + CRM software

• Staff recruitment and training

• Visual Merchandising + display planograms

• National & city-level marketing campaigns

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Allen Solly @ Highway Exoticka, Saharanpur – Location Advantage

• Target Audience: Professionals, families, students – all age groups

• Suggested Format: 1,000 sq ft full-line Allen Solly outlet including men’s, women’s, and kidswear

• Retail Synergy: Pairs perfectly with Van Heusen, Peter England, Metro Shoes, Starbucks

• Customer Demand: High demand for aspirational casual and semi-formal wear in modern Tier 2/3 townships

• Location Highlight: Positioned in a high-footfall lifestyle zone within Highway Exoticka

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How to Apply for Franchise

1. Contact ABFRL Franchise Team

   • Website: https://www.abfrl.com

   • Email: franchisee.retail@abfrl.adityabirla.com (verify on official site)

2. Submit Franchise Proposal

   • Include:

     • Store layout and area photos

     • Local demographics

     • Projected footfall & sales

     • Retail brand mix nearby

3. Location Review

   • ABFRL team evaluates and responds with commercial terms

4. Agreement Signing & Store Setup

   • Full support for store design, merchandising, marketing & staff onboarding

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Summary: Allen Solly @ Highway Exoticka

• Trendy and aspirational brand for men, women, and kids

• One of ABFRL’s most profitable franchise models

• Appeals to a broad customer base in a mall format

• Strong brand recall and high conversion rate in Tier 2 markets

• Excellent brand choice to uplift mall’s retail appeal