Adidas Franchise Overview – India

Legacy & Global Presence

• Founded: 1949 in Herzogenaurach, Germany by Adolf Dassler

• Global Presence: One of the top sportswear brands globally, operating in over 160 countries.

• India Operations: Adidas India Marketing Pvt. Ltd. — directly operates stores and manages partner/licensing agreements.

• Current Footprint in India: 400+ exclusive brand outlets (EBOs), and present in all top malls and high streets

• Target Market: Youth, sports professionals, lifestyle consumers, fitness enthusiasts, and urban families

Product Range

• Footwear: Running shoes, sneakers, football/cricket shoes, gym, slides

• Apparel: Performance wear, activewear, jackets, track pants, athleisure

• Accessories: Bags, water bottles, caps, socks, fitness gear

Brands under Adidas:

• Adidas Originals (streetwear/fashion)

• Adidas Performance (sports)

• Yeezy, Stan Smith, Superstar, etc.

Why Franchise with Adidas India?

• Premium Global Brand: High brand recall and aspirational appeal

• Operational Support: From store setup to stock to staffing, everything is streamlined

• Marketing Power: Massive national campaigns and athlete endorsements

• Tech & Design Leadership: Innovative product design, strong online presence

• Royalty: Typically in the range of 15%–25% gross margin sharing

• Expected Net Margin: 18%–24%

• Breakeven: 2.5–4 years depending on location and marketing

Franchisee Support from Adidas India

• Location Feasibility & Approval

• Store Architecture and Fit-Out Designs

• Central Product Supply & Inventory Control

• Staff Training (Sales, Customer Service, VM)

• POS Software, CRM Tools, and Reporting

• Marketing – Pan-India and local campaigns

Highway Exoticka, Saharanpur

– Why It’s a Perfect Fit

• Audience: Urban youth, college students, commuters, influencers, sport lovers

• Brand Mix Synergy: Pairs well with Starbucks, McDonald’s, Puma, Reebok, etc.

• Long-Term Anchor: Adidas enhances the mall’s lifestyle image and boosts overall footfall

How to Start the Franchise Process

1. Contact Adidas India Franchise Division

   • Website: https://www.adidas.co.in

   • Franchise Email (verify before use): partner.india@adidas.com or through LinkedIn/corporate contacts.

2. Prepare a Franchise Proposal

   • Include: Highway Exoticka’s mall layout, available space, photos, footfall projection, and brand mix

3. Franchise Evaluation

   • Adidas India team will assess location potential, demographic fit, and business model

4. Agreement Signing

   • Retail/franchise/licensing agreement based on store type and location

5. Store Setup & Launch

   • Adidas provides store design, staff training, inventory, and marketing support

Summary: Adidas @ Highway Exoticka, Saharanpur

• Globally recognized premium sportswear brand

• High ROI potential in lifestyle-driven, youth-focused malls

• Strong operational and retail support from Adidas India

• Perfect anchor brand to attract aspirational, sporty, and stylish customers

• Break-even in 2.5–4 years with strong branding and footfall